Best Times to Post on Instagram

Once your audience analysis and content strategy are ready, you can start sharing with your followers. Most Instagram users are under 35 and primarily consist of students. The busiest hours on Instagram typically coincide with commuting and class times. Users are most active between 6:00 AM and 11:00 AM when they are on the move and spending time on social media.

Lunch hours see slightly less activity compared to morning and work hours. The period from 5:00 PM to 9:00 PM is considered the peak activity time. Generally, the most active times on Instagram are between 6:00 AM and 9:00 PM, while the least active hours are from 9:00 PM to 6:00 AM. Here are the ideal posting times by sector:

• Travel and Tourism: Friday at 9:00 AM or 1:00 PM
• Media and Entertainment: Tuesday and Thursday from 12:00 PM to 3:00 PM
• Food and Beverage: Friday at 12:00 PM
• Retail: Tuesday, Thursday, and Friday at 12:00 PM
• Professional Services: Friday, Tuesday, and Wednesday at 9:00 AM or 10:00 AM
• Non-Profit: Tuesday at 10:00 AM or 4:00 PM
• E-commerce: Thursday at 4:00 PM or 9:00 PM
• Healthcare Services: Wednesday and Sunday at 9:00 AM
• Personal Care: Thursday and Friday at 1:00 PM, 2:00 PM, or 3:00 PM
• Technology: Monday and Tuesday at 2:00 PM
• Training/Education: Thursday at 4:00 PM or 5:00 PM

Posts during weekdays, particularly around midday, generally yield better results. However, since followers can vary significantly, optimal posting times may also differ. If you’d like your company’s social media management handled by professionals, feel free to reach out.

Activity Boosting Post Times for 2023

Instagram continues to grow by attracting diverse audiences across different age groups, serving not just users but also companies, blogs, municipalities, politicians, and even animals. Below is an overview of Instagram activity hours and posting times.

• Monday Instagram Posting Times
• Tuesday Instagram Posting Times
• Wednesday Instagram Posting Times
• Thursday Instagram Posting Times
• Friday Instagram Posting Times
• Weekly Instagram Posting Times

We’ve compiled a list of the most active hours for Instagram throughout the week. You can use these times to post on your account and boost activity.

When determining posting times, it’s crucial to consider the day and trending events. Ensure you recognize the differences based on the days of the week. Statistics show that social media accounts are most active on Monday, Wednesday, and Thursday. As weekends see higher usage, aim for more targeted posts to engage your followers during this time.